Why should you be Interested?
With social advertising, you can increase your brand awareness, generate leads for your business and drive traffic to your site
How does this fit into your-
CUSTOMER ACQUISITION FUNNEL?
Google still rules the roost when it comes to search intent. When someone focuses on finding an answer to a specific query, they start typing on google. The potential to drive a buyer to your website after they type in a search term with commercial intent is very likely. Compare that to Facebook where you are operating in demand generation mode hoping to make people aware of your product or service.
What is Pay Per Click (PPC)?
PPC is a form of online advertising, where you pay only if someone clicks on a link (your advert) to your website.
The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that is willing to pay the most ‘per click’ will be given priority.
There are three popular PPC platforms on offer
- Google AdWords
- Facebook Ads
- LinkedIn Ads
Strategic approach
We start by researching the market (your competitors, high value keywords, landing pages and messaging approaches). Your campaigns are then built strategically aligned to the REACH, LEADS and SALES funnel stages, with cold traffic campaigns and remarketing campaigns to drive leads and sales.
Segmentation
With Adwords, relevance wins. We do the hard work needed to highly segment your campaigns. On average our accounts have a handful of campaigns, thousands of Ad Groups, thousands of keywords, thousands of negative keywords, thousands of Ads and hundreds of Ad Extensions. This helps us create relevant ads, which improves performance and lowers costs.
Continual improvement
We conduct weekly and monthly optimizations designed to continually improve your results. Many of our client’s campaigns are still improving monthly. We will perform reports to compare Search Query Reviews, Targeting, Bidding and Ad Copy optimization regularly to optimize performance.